What to do when Social Media becomes anti-social?
Last week’s Digital Citizens event took a look at crisis and reputation management in social media. Speakers included Matthew Gain a digital PR practitioner currently working at Edelman, Rachael Falk...
View ArticleUsing emotive responses to generate consensus in conflicted groups
One of the most contentious issues we can come across when dealing with customers is when they are internally conflicted about direction. If we are lucky, they are coming to us to provide that...
View ArticleWhy big businesses fail to innovate
Why do so many large, and particularly older organisations find it difficult to innovate? While most understand that creating new and different ways to serve their customers is a path to competitive...
View ArticleYou can’t change the future by repeating your past
“Wherever you go, there you are…” Well thank you Dr. Obvious. I guess that’s the most common response one feels when reading a statement like the above. It’s the sort of “feel good-ism” that spreads...
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4 Reasons Why Observational Research is Best for Experience and Design
To create great UX, you have to let out your inner Peeping Tom Anyone who knows me will tell you that I am obsessed with people - with figuring them out, what they do and why they do it. It’s my job,...
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Get Real Man!
Be authentic, and they will come. Recently I’ve been giving a lot of thought to the idea of “authenticity” and User Experience. Specifically I’ve been growing more and more interested in the power of...
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Interface Spelunking - Part 1
Recently I’ve been thinking about spelunking. As the Creative Director of Different, I see a lot of interface designs. Thankfully, I’m proud to be associated with all the ones we design here, because...
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Interface Spelunking - Part 2
A few weeks ago Anthony and I had a discussion about some of our frustrations with modern software interfaces. The interesting thing was that we had both been thinking about it from completely...
View ArticleGyms are Used Car Dealerships for the Body
I’ve been trying to join a gym in Sydney. I don’t have particularly special needs. I like a treadmill, some upper and lower body weight machines, and maybe a group class or two. I generally know...
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Why you need The Seven Essentials of Customer Centric Business
Recently we began a series of articles with uxmag detailing out The Seven Essentials of Customer Centric Business. Some may ask why they should remodel their company around these ideals when...
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Convenience: The Third Essential of Customer Centric Busines
The highly anticipated third article exploring the role of Convenience in service design from Different's seven-part series on the Essentials of a Customer Centric Business has arrived. It seems to...
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